Loose customer personas just don't cut it anymore in the Digi environment, where granular is the new standard. If you're still guessing who's your database - you're missing out on target markets. So, now's the time to create accurate personas to reap the rewards from doing so ->

We've grouped 30 categories of marketing technology (and our pick of leading providers in each) across the Smart Insights RACE Planning framework in this handy infographic and downloadable Digital Marketing Tools guide. See how your marketing strategy compares ->