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Coronavirus impacts business operations across the globe, a swathe of marketing events have been canceled or moved online, ASA addresses volume of gambling ads, impressive new O2 campaign makes customer “Headline Act” You guessed it - the theme of the …..
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Two-thirds of 18 to 34-year-olds admit that the ‘Instagrammability’ of a location is the single most important factor when booking a holiday Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base …..
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Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..
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Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They …..
To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you …..
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Highlights, insights, and lessons from some of Smart Insights’ best marketing guides The world of marketing is constantly changing and modern marketers are expected to have an increasingly diverse set of knowledge and skills. Although the internet offers a vast …..
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The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number …..
Keeping track of every campaign and integrating their analytics is certainly not an easy task Cross-channel marketing focuses on providing the customer with a consistent experience while interacting with your brand across multiple channels. It is a powerful way of …..
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Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from attracting new prospects to …..